The coach who knows exactly why
Tuesday went better than Thursday.
Type, talk, or snap a photo. Reflect after every session, journal the moments worth keeping, and build a searchable record of your entire coaching career.
Football, Rugby, Basketball, Tennis, Swimming, and 10+ more sports
Your reflections ARE your CPD evidence. Every session counts towards your hours.
No credit card required. Try it after your next session. Already have an account?
500+ coaches already reflecting. Built by Kevin Middleton, 15+ years coaching, with the team behind the 360TFT community of nearly 10,000 coaches.
Reflect However Works for You
On the pitch, in the car, on the sofa. However you process your sessions, there's a way to capture it.
Chat with the AI
Talk through your session naturally. The AI asks follow-up questions and helps you find what matters.
Voice notes
Record a quick thought on the drive home. The AI transcribes it and adds it to your Second Brain automatically.
Upload your session plan
Photo your whiteboard or notebook. The AI reads it, extracts the detail, and asks targeted questions about how it went.
Guided prompts
Not sure where to start? Answer three quick questions and you've captured the session in two minutes.
Know Exactly What's Working (and What Isn't)
Answer three quick questions after each session. Within a week, you'll see patterns you've been missing for years.
What worked well today?
"The warm-up set the tone and the main activity clicked..."
Think about exercises, coaching moments, or things that clicked
What didn't go as planned?
"The group lost focus during the main activity..."
Be honest - this is how we grow
Any athlete standouts (positive or needs support)?
"Jamie showed great leadership. Tom seemed distracted..."
Track individual progress over time
Catch Burnout Before It Catches You
Energy dropping? Mood shifting? See it in the data before you feel it on the pitch.
The patterns your former mentor would have spotted six months ago
Every session, every player, every recurring challenge, in one place. After a few weeks the patterns surface, and the DoC starts asking how you spotted them first.
Recurring Challenge
Spots issues that keep coming up across sessions
Athlete Pattern
Tracks individual athlete mentions and progress
Improvement Trend
Highlights areas where you're improving
Needs Attention
Alerts you to areas needing attention
Suggestion
Personalized recommendations based on your reflections
Milestone
Celebrates your coaching achievements
Your reflections ARE your CPD evidence. The assessor stops asking for context.
Most coaching federations recognise structured reflection as valid CPD. Every reflection becomes timestamped, structured evidence for your portfolio, the kind your B-licence cohort scrambles to assemble in the week before submission. No extra paperwork.
Timestamped Evidence
Every reflection is dated, structured, and shows clear learning outcomes. Exactly what assessors look for in a CPD submission.
Hours Calculated
CPD hours are tracked automatically from your reflection activity. Guided prompts count roughly 5 minutes, voice notes around 15 minutes, full recordings around 20 minutes.
One-Click PDF Export
Pro+ users can export a formatted PDF portfolio with date ranges, development themes, and hours breakdown. Ready to upload to FA Learning or send to your tutor.
Federation Recognised
Structured reflective practice is accepted by the FA, UEFA, US Soccer, Basketball England, RFU, and most other coaching federations as self-directed CPD.
Every Thought You've Ever Had About Coaching. Searchable.
Capture a quick thought after training. A voice note on the drive home. A photo of your whiteboard. Weeks later, ask "What worked when we practised pressing?" and get your own words back, with dates and context.
Capture in seconds
Text, voice note, or photo. Jot down a thought before you forget it. The AI auto-tags and organises everything for you.
Connections you missed
The AI finds links between your entries automatically. A note about pressing from January connects to a tactical idea from March.
Ask Your Brain
Ask a question in plain English. The AI searches your entire coaching history and answers using your own reflections, with sources.
Every Session. Every Memory. One Place.
A reflection tool gets opened after a session. A journal gets opened on a Tuesday evening to look back at last summer's tournament. CoachReflection is both.
Photo Memories
Attach match-day photos, team celebrations, and coaching milestones. Your career in pictures, not just words.
On This Day
Get reminded of moments from your coaching past. Because the best memories deserve more than a group chat.
Journal entries
Free-form entries for anything worth keeping. A tournament write-up. A conversation with a player that changed how you think. Your coaching career in your own words.
What Changes When You Start Reflecting
Never Blank-Page Again
Guided prompts ask the right questions so you never stare at a blank screen
See What You've Been Missing
AI spots recurring themes and patterns across your sessions
Know Which Players Need You
Track which athletes keep coming up and who needs attention
Watch Yourself Improve
See your coaching growth and patterns over weeks and months
Coaches who stopped losing what they learned.
Built by Kevin Middleton, a coach with 15+ years on the grass, and the team behind the 360TFT community of nearly 10,000 coaches.
“I came home last night after the session and felt bad about how it went. The reflection tool helped me process that, and I've now got a solution to fix a couple of mistakes I made.”
Coaches Are Talking
Real feedback from real coaches, straight after their sessions.
Try Pro free for 7 days. No charge until day 8. Cancel with one click.
Free
Get started and see what reflection does
- + 1 reflection a day to get started
- + Guided prompts after every session
- + Track your mood and energy
- + 7 days of history
- + Ask for drills with animated pitch diagrams
- + Capture thoughts to your Second Brain
- - No voice notes
- - No Ask Your Brain (AI recall)
Pro
Reflect without limits
Everything in Free, plus:
- +Reflect on the drive home (4 voice notes/month)
- +Never wonder 'what should I write?' again
- + Design sessions and drills, or get feedback on plans you've got
- + The AI remembers what you forget
- +Ask Your Brain — search your entire coaching history in plain English
- + Evidence your development for CPD
No charge for 7 days. Cancel anytime.
Pro+
The full picture of your coaching
Everything in Pro, plus:
- +Unlimited voice notes — record quick thoughts any time
- +12 full session recordings/month — deep-dive into entire sessions
- +Hear how you actually coach — full session recordings analysed
- +CPD documentation — evidence your growth automatically
- +Coaching tips matched to your players' age group
- +Voice and photo capture to your Second Brain
- + Upload your coaching syllabus — AI learns your philosophy
No charge for 7 days. Cancel anytime.
All plans include a 7-day free trial. Cancel anytime. Need something custom? Contact us.
Built for Every Sport
CoachReflection adapts to your sport. The AI understands your terminology, your session structures, and your development needs.
Common Questions
Quick answers about CoachReflection
What sports does this work for?
Football, rugby, basketball, hockey, tennis, cricket, volleyball, baseball, swimming, athletics, gymnastics, martial arts, and more. The AI adapts its terminology and advice to your sport.
How is this different from keeping notes?
Notes sit in a notebook. CoachReflection asks you the right questions, spots patterns you might miss, and helps you identify what's actually working. It's like having a mentor who remembers everything.
What is Second Brain?
Second Brain captures every coaching thought you have -- text, voice notes, photos -- and organises them automatically. Weeks or months later, you can ask a question like "What worked when we practised set pieces?" and get your own insights back with dates and context. Free users can capture thoughts. Pro unlocks Ask Your Brain for full recall.
Is my data private?
Yes. Your reflections are encrypted and never shared. We don't sell data or use it to train AI models. You can export or delete your data at any time.
Does this count as CPD evidence?
Yes. Structured reflective practice is recognised by the FA, UEFA, US Soccer, Basketball England, the RFU and most other coaching federations as valid self-directed CPD. CoachReflection timestamps and structures every entry so it meets the requirements for CPD evidence.
How are CPD hours calculated?
CPD hours are estimated from your reflection activity. A guided prompt reflection counts as roughly 5 minutes, an AI chat reflection around 10 minutes, a voice note around 15 minutes, and a full recording around 20 minutes. Pro+ users can export a formatted PDF showing their total hours and development themes.
Can I export my CPD log for my FA tutor?
Yes. Pro+ includes a PDF export feature designed for CPD portfolio submission. Select a date range, and CoachReflection generates a formatted report with your reflections, development themes, hours breakdown and key learning outcomes. You can upload this directly to FA Learning or share it with your tutor.
Your next session is a chance to get better
Two minutes after your session. That's all it takes to start coaching with intention.